I watched the free MMA shows Friday night on HDNET and Saturday night on CBS. I think these shows are putting great quality MMA entertainment. I think as long as they continue to be successful, the fans like myself will benefit. I never buy UFC PPVs and I suspect in this recession, the buys will start to go down. I read the forums and everyone seems to be saying the business is recession proof, but we know the numbers won’t lie. The $50 PPV price tag is basically the same amount as your monthly cable or satellite bill.
Even UFC keeps putting on free shows on the same day as its competitors to try to monopolize the mma market, but I think they are wasting money. This is good for mma fans like me because it just means more FREE MMA. Sweet!
From what I read, CBS was happy with its ratings with that Saturday show:
The ratings exclude the final 20 minutes of the broadcast, which would presumably be the most-watched portion of the evening. Final ratings for the event will not be available until Tuesday.
According to Kahl 4.3 million people tuned into the broadcast throughout the course of the evening.
Amongst male viewers in the 18-34 and 18-49 year old age brackets, “Heat” took first place with a 2.5 rating. It also took first place in the adults (men and women) 18-34 category with a 1.8 rating. In the adults 18-49 category, it tied with ABC’s broadcast of college football with 1.8 rating.
The ratings for men and women in the 18-34 and 18-49 categories were down 11 percent and four percent, respectively, from EliteXC’s CBS debut in May, the last card to feature stars Kimbo Slice and Gina Carano.
Kahl stressed the ratings were a good sign of improvement after a lackluster showing at the second CBS-televised EliteXC card in July, particularly impressive considering the college football and baseball playoffs they aired against.
“I think we’ve clearly bounced back and we’re very happy,” he said.
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